Your launch barely landed. Your competitor? Two steps ahead. You’re drowning in tactics with no traction.
You’re riding a wave of indecision, gut feelings, and unnecessary spend. A liferaft might be helpful, but only for the short-term. Making waves with new messaging, positioning, and strategies that actually land? Now that’s impact.
For Early-Stage B2B Technology Companies Ready to Make Waves
(Product) Marketing Like You Mean It
Launch marketing campaigns, products, new messaging, and markets like a pro—without the guesswork. Expert product marketing support to reach your goals, even if you’re early to market.
No Fluff: Proven Tactics. Real Results.
I’ll give you the product marketing blueprint to succeed (and execute it, too!) so you can ride the wave to market dominance.
Is this for you?
Your founder has been kicking ass telling your company’s story. Your team has seen revenue grow, your product gain traction in the market, and new employees onboard.
But something’s not quite right. Your founder and your sales team aren’t saying the same things to prospects. And no one on your sales or marketing team can define what your company offers in one sentence…in the same way. Plus, your pricing is hit or miss. And you’re still not totally sure which “category” you fit into in the market.
You need to find a way to get educated, align your team, and really take revenue to the next level. That’s where an expert product marketing consultant can make all the difference.
Wait! What’s product marketing?
Product marketing is the strategy that defines how people are going to know, use, and talk about your product — from defining what the market is, who the ideal customers are, and the value proposition of the offering (i.e. why do they care). When done right, it puts the customer perspective at the center of your go-to-market strategy, enabling your team to drive product adoption past its launch.
What Clients are Saying
“We engaged Katie and ProductTide to develop a go-forward marketing plan with an actionable execution strategy — and she delivered. What stood out immediately was how quickly she got up to speed. We operate in a nuanced B2B2C space serving youth sports, and within days she understood our business and was providing insights, recommendations, and points of view that were genuinely relevant. Her turnaround times were exceptional — pre-reads before meetings and workshops, same-day wrap-ups and debriefs, clear next steps, and high-quality deliverables that kept all of us accountable to the timeline. Beyond the deliverables, working with Katie was easy. She was responsive, proactive, and brought genuine expertise that she applied to our business — not a generic playbook.“
-Nick Naso, CRO @ LeagueApps
Interested in working with me?
Great choice! Let’s chat.